Course Descriptions

College Catalog

Business Administration Courses

Below is a list of Business Administration courses offered by Stevenson University. To earn a degree in Business Administration, students must also complete coursework in other areas. To view a complete listing of all course requirements for the Business Administration degree, please see the University catalog.

ECONOMICS

EC 201
Principles of Economics: Macro
This course examines the basic economic principles of the aggregate economy. Subjects covered include the essentials of aggregate demand and supply, government spending and taxation, national income accounting, analysis of unemployment and inflation, money and banking, fiscal and monetary policy, analysis of economic growth, and an overview of the international economy. Prerequisites: ENG 151 and MATH 111. Three credits. This course may be taken concurrently with ENG 151. (10 Nov 2006)

EC 202
Principles of Economics: Micro
This course examines the basic principles of economic decision making. Topics include economic thinking, product market structures, resources markets, exchange and effi- ciency, market failures, elasticity concepts, markets and government policies, income distribution, and equity in society. Prerequisites: ENG 151 and MATH 111. Three credits. This course may be taken concurrently with ENG 151. (10 Nov 2006)

EC 321
Money and Banking
This course examines the role and functions of a central bank in achieving the macroeconomic goals of price stability, full employment, financial market stability, and exchange rate stability. Topics include role of money in the economy, role of financial intermediaries and markets in the economy, general history of depository regulation, background on the causes and effects of a financial crisis on the economy, and the effects of the global financial markets on a domestic economy. Prerequisites: EC 201 and EC 202, or permission of instructor. Fall semester. Three credits. (10 Nov 2006)

EC 345
Gender Economics
Economic outcomes and circumstances are markedly different for men and women in the U.S. and internationally. This course examines the differences in education, family, Course Descriptions and career choices and their effects on economic outcomes, such as income and advancement, as well as family outcomes. The differences and their implications will be analyzed using an array of economic models. A comparison between the U.S. and other countries also will be examined. Prerequisite: EC 201 and EC 202. Offered in spring semester of even-numbered years. Three credits. (10 Nov 2006)

EC 430
International Economics
The purpose of this course is to provide a basic understanding of the major issues in the areas of international trade and finance and their implications regarding global welfare. The course is divided into two parts, each highlighting the economic theory and the policy implications. The first part focuses on international trade, where the major theoretical topics discussed include sources of comparative advantage, gains and losses from trade, and trade and growth. Trade policy and implications include the following topics: tariffs, international agreements, quotas, and multilateral trade liberalization. The second part of the course focuses on international finance. The theory part includes topics such as balance of payments, exchange rates, and the international monetary system. Policies regarding exchange rate determination, monetary policy, and current global challenges will also be discussed. Prerequisites: EC 201 and EC 202, or permission of instructor. Fall semester. Three credits. (10 Nov 2006)

EC 450
Urban Economics
Examination of the economic bases for the existence of metropolitan areas. A study of the economy of the metropolitan area; its growth, income distribution, economic stability, and prospects for renewal. An economic analysis of urban problems, with attention given to local, state, and federal policies, including a discussion of New Town planning. Prerequisite: EC 201 and EC 202, or permission of instructor. Offered periodically. Three credits. (10 Nov 2006)

FINANCE

FIN 300
Principles of Finance I
(Formerly BA 300) This course is a study of the financial tools and techniques used to manage money and investments in the modern business enterprise. Topics include financial analysis and planning, money and capital market instruments, risk analysis and the time value of money. Prerequisites: ACC 102, MGT 204, and MATH 210. Three credits. (15 Nov 2006)

FIN 301
Principles of Finance II
(Formerly BA 301) This course continues the study of the financial tools and techniques used in the modern business enterprise. Topics include capital management, capital structure, cash and capital budgeting, and international finance. Prerequisite: FIN 300. Three credits. (15 Nov 2006)

FIN 402
Foundations of Finance
(Formerly BA 402) A study of the financial tools and techniques used in the modern business enterprise. Topics include financial analysis and planning, capital budgeting, cash and working capital management, profitability analysis, and long-term financing. Prerequisites: ACC 221 (or ACC 122) and MATH 210. Three credits. (15 Nov 2006)

FIN 416
International Finance
An examination of the international financial environment from a corporate managerial perspective. Specific topics that affect corporate economic performance, such as trade deficits, currency futures, option contracts, exchange rate forecasting, and government intervention in exchange markets will be considered. Three hours per week, 3 credits. (14 Feb 2000)

FIN 420
Market Analysis for Investment
(Formerly BA 420) Develops technical ability to define investment objectives consistent with plans and preferences of the investors, to analyze risks by class of security as well as individual stocks, and to develop portfolios based on these criteria with an understanding of the securities markets. Prerequisites: FIN 301 or permission of instructor. Offered periodically. Three credits. (15 Nov 2006)

FIN 450
Business Valuation & Security Analysis
Introduces students to the principles of valuation and security analysis in both public and private firm settings. Major topics covered include thediscounted cash flow, income, relative, and asset approaches. Prerequisites: FIN 301: Principles of Finance II or FIN 402: Foundations of Finance. Spring semester. Three credits. (18 Sept 2007)

INTERNATIONAL BUSINESS

INBUS 201
Introduction to International Business
This course will examine the reasons why companies engage in international business, the modes of entry, the external environment which influences strategies and their implementation, and the international operations decisions. It provides a critical dimension to the understanding of the current business environment and will prepare students to function more knowledgeably in many business careers. Prerequisite: MGT 204. Three credits. (17 Nov 2006)

INBUS 325
International Marketing
This course will examine the economic, cultural, political, and technological factors that affect the marketing of goods, services, and experiences worldwide. Emphasis is on the problems and decisions involved in marketing across and within international borders, and the structure which exists in international markets. Students will gain insight into developing marketing strategies outside the U.S.. The course will be a helpful resource for students participating in the Study Abroad Program. Prerequisite: MKT 206. Spring semester. Three credits.

INBUS 415
Internatonal Business Management
A study of international business activities and how business and mangement decisions are affected by international politics, treaties, and agreements; differences in local customs and ehtics; changes in monetary exchange rates, uses of foreign labor and effects of natural events. Prerequisites: EC 202, BA 208, and BA 306. Three hours a week. Offered periodically. Three credits. (20 Feb 2004)

INBUS 416
International Finance
An examination of the international financial environment from a corporate managerial perspective. Specific topics that affect corporate economic performance, such as trade deficits, currency futures, option contracts, exchange rate forecasting, and government intervention in exchange markets will be considered. Three hours per week, 3 credits. (14 Feb 2000)

INBUS 420
International Operations
This course addresses the strategic and tactical aspects of international operations and global supply chain management. Topics discussed include the full supply chain management cycle beginning with global operational planning issues, raw material procurement, production, warehousing, and delivery of finished goods to end customers. It will focus on key differences between domestic and international operations and contemporary supply chain challenges presented by globalization. Discussion will also include a global perspective on forecasting, aggregate planning, procurement and sourcing, network design, logistics, and inventory planning. Prerequisites: MGT 204, INBUS 201 or MGT 415, FIN 301. Fall and Spring. 3 credits.

INBUS 430
International Economics
The purpose of this course is to provide a basic understanding of the major issues in the areas of international trade and finance and their implications regarding global welfare. The course is divided into two parts, each highlighting the economic theory and the policy implications. The first part focuses on international trade, where the major theoretical topics discussed include sources of comparative advantage, gains and losses from trade, and trade and growth. Trade policy and implications include the following topics: tariffs, international agreements, quotas, and multilateral trade liberalization. The second part of the course focuses on international finance. The theory part includes topics such as balance of payments, exchange rates, and the international monetary system. Policies regarding exchange rate determination, monetary policy, and current global challenges will also be discussed. Prerequisites: EC 201, EC 202, or permission of instructor. Fall semester. Three credits. (18 Oct 2005)

MANAGEMENT

MGT 204
Principles of Management
(Formerly BA 204) An examination of theories and principles underlying the management process, fundamental management activities (including planning, organizing, leading, and controlling), and decision making. Prerequisite: Sophomore status. Three credits. (17 Nov 2006)

MGT 310
Organizational Behavior
(Formerly BA 410) An examination of human resource problems and the integration of management theory and behavioral concepts as they relate to modern organizations. Topics include leadership and motivation, job satisfaction, conflict resolution, power and politics, group dynamics, and managerial skills. Prerequisite: MGT 204. Three credits. (17 Nov 2006)

MGT 312
Analysis of the Managerial Environment
(Formerly BA 312) This course builds on knowledge acquired in previous business, accounting, and economics courses. Students learn functional analysis of external factors affecting business (technology, political/social climate, environment, demographics, etc.) as well as effective oral and written business communication. Prerequisite: MGT 204. Three credits. (17 Nov 2006)

MGT 313
Producation & Operations Management
(Formerly BA 412) An investigation of the concepts underlying effective operating control in businesses and the interrelationship between operations and other functions of an organization. Topics include operating strategy, production planning, quality management, inventory management, project management, and technology assessment. Prerequisite: MGT 204 and MATH 210. Three credits. (17 Nov 2006)

MGT 316
Negotiation and Sales
(Formerly BA 316. Same as MKT 316) An examination of the concepts, applications, and interrelationships involved in the process of negotiation. The course will examine the wide range of negotiations in contemporary life and the evolution of the role of sales to that of technical problemsolving and advising. The issue of ethics and ethical behavior in negotiation and sales will be a perspective in all discussions. Prerequisites: MGT 204 and MKT 206, or permission of instructor. Three credits. (17 Nov 2006)

MGT 330
Introduction to Public Administration
Public administration is the theory and practice of administration and management of governmental operations, politics, policy, and the bureaucracy. This course examines the role and trends of administration in the American public sector, the unique circumstances involved in administering public organizations, and the different techniques of public management. Functional operations and processes as they are administered in the public sector are also analyzed. Prerequisite: MGT 204. Spring semester. Three credits. (17 Nov 2006)

MGT 408
Human Resource Management
(Formerly BA 408) Overview of human resource management and the role of line managers and HR professionals in recruiting, developing, and retaining a competent work force. Topics include job analysis and design, human resource planning, recruitment and selection, training and development, performance management, compensation, benefits, labor relations, and equal opportunity employment laws. Examination of recent trends in work force diversity and global competitiveness. Prerequisite: MGT 204. Offered periodically. Three credits. (17 Nov 2006)

MGT 413
Project Management
(Formerly BA 413) Project management is widely used in business to manage complex, non-routine, one-time endeavors. It is essential for projects requiring planning, directing, and controlling resources to meet technical requirements, cost targets, and time constraints. This course focuses on the tools and techniques necessary to manage resources to meet the project objectives. Topics include project scheduling, time-cost tradeoffs, budgeting, cost control, and project monitoring, as well as project organization, team development, and risk management. Prerequisites: MGT 313. ACC 101, and ACC 102. Three credits. (17 Nov 2006)

MGT 415
Internatonal Business Management
(Formerly BA 415) A study of international business activities and how business and management decisions are affected by international politics, treaties, and agreements; differences in local customs and ethics; changes in monetary exchange rates, uses of foreign labor and effects of natural events. Prerequisites: MGT 204 and MKT 206. Three credits. (17 Nov 2006)

MGT 417
Senior Business Internship
(Formerly BA 417. Same as MKT 417) Placements are arranged in business offices, government agencies, and other profit or non-profit organizations that offer a well-rounded, practical career experience. A minimum 120-hour commitment is required, as are a journal, paper, and planning/evaluation conferences arranged through division chairperson. Prerequisite: MGT 204, junior status, and a 2.5 cumulative GPA. Three credits. (17 Nov 2006)

MGT 424
Enrtrepreneurial Development
(Formerly BA 424. Same as MKT 424) An analysis of the various stages in a company's growth. Students design a feasibility analysis, develop a marketing plan, set up pro forma statements and cash flow projections, and propose alternate strategies to secure start-up capital. Topics include risk estimation, networking, franchises, mergers and acquisitions, and basic management skills. Prerequisites: MGT 204 and MKT 206. Three credits. (17 Nov 2006)

MGT 430
Business Capstone
(Formerly BA 430) Develops the ability to recognize, analyze, and define problems within and outside the organization, to identify management choices, and to implement appropriate strategic action, Stresses assessment of the short- and long-term implications of taking certain actions. Uses a broad range of research methodologies, traditional and electronic data sources and primary research in investigating and solving business issues. Special emphasis is placed on the analysis of business problems. Prerequisites: This is a capstone course in business. All required major courses, except for business electives, must be completed prior to taking this course; one may be taken concurrently. Three credits. (17 Nov 2006)

MGT 440
Leadership & Service Learning
(Same as MKT 440 and INDSC 440) Students acquire leadership, business, and change management skills to help them identify, analyze, and solve an organization problem within the social services sector. Structured time is provided for students to reflect upon their experiences through writing, reading, listening, and speaking with faculty and peers. This course provides a novel approach to community service that combines theory, practice, and self-discovery. Prerequisite: junior or senior status. Three credits. This course is open to students from all academic disciplines by application, faculty nomination, and competitive selection. (17 Nov 2006)

MARKETING

MKT 206
Principles of Marketing
(Formerly BA 306) An examination of the relationship between an organization and the market for its goods and services. Topics to be covered include the marketing concept, marketing planning, consumer behavior, research, product development, and the marketing mix. Social, ethical, and international aspects of marketing are emphasized. Three credits. (17 Nov 2006)

MKT 207
Market Research
(Formerly BA 307) This course will examine basic market research concepts and principles. Students will develop skills in two areas: problem identification and problem solving research. Content will develop the main components involved in conducting marking research, including problem definition, research design, field work, analysis, and report presentation. Successful completion of this course will prepare students for careers utilizing the basic ability to conduct and present research, careers related to marketing and general business, and careers directly related to marketing research. Prerequisite: MKT 206. Three credits. (17 Nov 2006)

MKT 311
Consumer Behavior
(Formerly BA 311) This course examines consumer behavior as a fundamental component of the marketing process of identifying and satisfying target customers' wants and needs. It will focus on how and why individuals make decisions to spend their available resources on consumption related items. It will integrate consumer behavior and marketing strategy by examining the marketing influences of and responses to consumer behavior. Topics include the consumer as an individual and the internal influences on consumer behavior, consumers in their social and cultural settings and the external influences on consumer behavior, the consumer's decision-making process, and the impact on marketing strategy. Prerequisite: MKT 206. Spring semester. Three credits. (17 Nov 2006)

MKT 315
Sports Marketing
The sports industry is experiencing continuing growth, demonstrated by the emergence of new organized sports, fan involvement and attendance at events, and a resurgence in minor league sports. In response, there is a greater need for sports industry professionals. This course will provide an elective for business majors interested in this growing field. It will examine the application of marketing strategy and activity to a sports enterprise setting, including leagues, teams, events, and individuals. Topics include the impact of external, uncontrollable environments; the application of targeting and positioning strategies; the sport product and branding; event pricing and distribution strategies; and the use of appropriate, effective promotion tools. Prerequisite: MKT 206. Spring semester. Three credits. (17 Nov 2006)

MKT 316
Negotiation and Sales
(Formerly BA 316. Same as MGT 316) An examination of the concepts, applications, and interrelationships involved in the process of negotiation. The course will examine the wide range of negotiations in contemporary life and the evolution of the role of sales to that of technical problem- solving and advising. The issue of ethics and ethical behavior in negotiation and sales will be a perspective in all discussions. Prerequisites: MGT 204 and MKT 206, or permission of instructor. Three credits. (17 Nov 2006)

MKT 325
International Marketing
This course will examine the economic, cultural, political, and technological factors that affect the marketing of goods, services, and experiences worldwide. Emphasis is on the problems and decisions involved across and within international borders, and the structure in international markets. Students will gain insight into developing marketing strategies outside the U.S. Prerequisite: MKT 206. Three credits. (17 Nov 2006)

MKT 336
Integrated Marketing Communication
(Formerly BA 336) Examines the social and economic roles, principles, and applications of all forms of promotional tools in the development of integrated marketing communications programs. Included are advertising, sales promotion, direct marketing, and public relations, with domestic and international perspectives. Prerequisite: MKT 206. Three credits (17 Nov 2006)

MKT 410
Cases in Strategic Marketing
This course is designed to improve the student's ability to identify and resolve marketing problems, using the case analysis method. Topics include target market selection, new product introduction, when/what research is needed, branding and promotion activity, and financial implications of alternatives under consideration. Skill development will focus on problem identification, analysis, and solving and marketing decision-making under certain conditions. Prerequisite: MKT 206 plus 6 additional MKT credits. Three credits. (17 Nov 2006)

MKT 417
Senior Business Internship
(Formerly BA 417. Same as MGT 417) Placements are arranged in business offices, government agencies, and other profit or non-profit organizations that offer a well-rounded, practical career experience. A minimum 120-hour commitment is required, as are a journal, paper, and planning/evaluation conferences arranged through division chairperson. Prerequisite: MGT 204, junior status, and a 2.5 cumulative GPA. Three credits. (17 Nov 2006)

MKT 424
Entrepreneurial Development
(Formerly BA 424. Same as MGT 424) An analysis of the various stages in a company's growth. Students design a feasibility analysis, develop a marketing plan, set up pro forma statements and cash flow projections, and propose alternate strategies to secure start-up capital. Topics include risk estimation, networking, franchises, mergers and acquisitions, and basic management skills. Prerequisites: MGT 204 and MKT 206. Three credits. (17 Nov 2006)